Many fitness center owners have gone into business with the “Build it and they will come” mindset. Unfortunately this is not the case. Successful fitness center owners and mangers have always found the proper combination of advertising and outside prospecting is what is needed to attract new members. Our clients will learn how to properly utilize their advertising dollars and how to implement prospecting systems during non peak club times.
Advertising
Our Staff guides the fitness center owner in using the most effective forms of advertising and will provide marketing templates to eliminate the guess work from the process.
Prospecting
The most successful fitness center managers in the industry know that advertising alone can only do so much. By incorporating regular prospecting our clubs owners can decrease seasonal changes in their business and increase overall membership sales. We train new owners on how to sell:
- At Health Fairs
- Outside Telemarketing
- New Member Referrals
- Corporate Sales
- Proper Use of a Guest Pass Marketing Program
We provide the sales scripts, training and forms needed to put these programs and others like them into practice.
Setting Appointments
The goal of all fitness center marketing is to bring prospective members into the club, by setting appointments club managers let the prospective members know their time is important and will provide a better experience by simply being available when the prospective member arrives. Our program teaches this valuable skill and provides scripts for our owners to use.
