The key to success is to build new memberships while retaining your clubs existing membership base.  Our program is designed to teach our clients to build their membership base quickly and efficiently.

In our program we have grouped members into 5 major classifications and then systematically developed a new member sales program for each class.  Our program identifies the most important needs and wants of each member classification.  Then, we designed sales strategies that effectively communicate how the fitness center satisfies the needs and wants of each classification.

Prospective members who come to the club are asked a series of scripted questions that allow the membership representative to indentify the class of that individual.   Then the proper sales strategies are determined and the prospective member is given a tour of the facility.

Membership Sales Training

During New Fitness Center Owner Training our clients learn the essential steps in the membership sales process:

• Building Relationships
• Needs Assessment
• Building Value on the tour
• Price Presentation and Closing
• Addressing Client Concerns
• Client Follow Up System
• Converting Guess Passes to Members

Our owners learn proven systems developed by industry experts and are provided with the tools needed to be successful:

• Sales Scripts
• Need Assessment Forms
• Role Playing new strategies to endure proficiency
• CRM Software to manage leads – along with proven follow up system.

The system provided has been developed by industry experts with combined decades of fitness industry experience.